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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 h45-90 min30-60 min2-4 h
Participantsdifferent
2-83-102-103-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesLotus Diagram, Idea Themes, ShortlistSCAMPER Idea List, Concept Shortlist, Variation NotesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
ValueNeedsStrategy
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationCreativityReframingInnovation
StrategyPositioningInnovationValue
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