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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h90-180 min initial, dann laufend15-30 min90-180 min
Participantsdifferent
2-83-82-63-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesKPI Tree, Owner ListRoot cause notes, CountermeasuresGQM Table, Metric Profiles
Tagsno overlap
ValueNeedsStrategy
MetricsStrategyAlignmentMeasurement
Root causeIncidentLeanProblem solving
MetricsMeasurementEngineeringAlignment
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