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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h1-3 h15-45 min1-2 h
Participantsdifferent
2-82-82-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesGap Matrix, Action Plan, Risk NotesVenn Diagram, Overlap Notes, DifferentiatorsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
ValueNeedsStrategy
StrategyAnalysisPlanning
ComparisonFacilitationAlignment
AlignmentStakeholdersStrategyFacilitation
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