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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-2 h2-6 h1-2 h30-60 min
Participantsdifferent
2-83-104-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesFMEA Table, Risk Priority, Mitigation ActionsAlignment Map, Open Issues, Decision QuestionsFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
ValueNeedsStrategy
RiskQualityOperationsRoot cause
AlignmentStakeholdersStrategyFacilitation
Root causeQualityOperations
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