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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation Design Thinking |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-2 h | 1 Tag bis mehrere Wochen | 45-90 min | Mehrere Wochen |
Participantsdifferent | 2-8 | 4-10 | 3-8 | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Problem Statement, Prototype, Test Learnings | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | ValueNeedsStrategy | InnovationPrototypeResearch | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative |