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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration for TRIZ
Innovation
TRIZ
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-2 h60-120 min2-4 h1-4 h
Participantsdifferent
2-82-83-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasStrategy Canvas, Value Curve, ERRC ActionsContradiction Statement, Inventive Principles, Solution Concepts
Tagsno overlap
ValueNeedsStrategy
ContradictionsInnovationProblem solving
StrategyPositioningInnovationValue
InnovationProblem solvingContradictionsCreativity
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