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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Blue Ocean Strategy Canvas |  Innovation TRIZ |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-2 h | 2-4 h | 1-4 h | 1-3 h |
Participantsdifferent | 2-8 | 3-10 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Contradiction Statement, Inventive Principles, Solution Concepts | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | ValueNeedsStrategy | StrategyPositioningInnovationValue | InnovationProblem solvingContradictionsCreativity | IdeationInnovationCreativity |