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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h45-90 min1-3 h60-180 min
Participantsdifferent
2-82-81-84-20
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesAnsoff Matrix, Growth Options, Risk NotesArgument Map, Evidence Gaps, Decision RationaleCynefin Map, Domain-specific Actions, Sensemaking Notes
Tagsno overlap
ValueNeedsStrategy
GrowthStrategyMarketPortfolio
SensemakingDecisionRationale
ComplexitySensemakingDecision
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