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| Criterion |  Product Strategy Value Proposition Canvas |  Facilitation Alignment Mapping |  Facilitation Storytelling |  Facilitation 3-Circle Venn Diagram |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-2 h | 45-120 min | 15-45 min |
Participantsdifferent | 2-8 | 4-12 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Alignment Map, Open Issues, Decision Questions | Narrative Outline, Key Message, Story Arc | Venn Diagram, Overlap Notes, Differentiators |
Tagsno overlap | ValueNeedsStrategy | AlignmentStakeholdersStrategyFacilitation | CommunicationNarrativeStakeholdersFacilitation | ComparisonFacilitationAlignment |