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| Criterion |  Product Strategy Value Proposition Canvas |  Growth A/B Testing |  Business Strategy Ansoff Matrix |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-2 h | 1-4 Wochen | 45-90 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ValueNeedsStrategy | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandGrowth |