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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for World Café.
Facilitation
World Café
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper Kanban board with To Discuss, Discussing and Discussed columns, topic cards, votes and timer.
Facilitation
Lean Coffee
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a group needs to connect many viewpoints in a short time, World Café creates a calm alternation between closeness and rotation. It sets thinking in motion without forcing the conversation into full-plenary rigidity.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a group without a fixed agenda needs to get into useful conversations quickly, Lean Coffee structures the start around interests rather than a presentation. The group itself negotiates which topics get time first and which wait.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview60-180 min30-60 min je Interview30-90 min
Participantsdifferent
1 participant per interview12-100+5-12 Interviews3-20
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryTable Notes, Emergent Themes, Shared QuestionsInterview Notes, Opportunity Themes, Customer QuotesPrioritized Topics, Discussion Notes, Action Items
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationDialogueLarge groupSensemaking
DiscoveryInterviewsOpportunityCustomer
FacilitationAutonomyDialogue
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