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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for DACI
Decision Making
DACI
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview45-120 min30-60 min45-90 min
Participantsdifferent
1 participant per interview2-82-102-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesDACI Matrix, Decision Owner, Decision LogDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
QualitativeResearchCustomerDiscovery
TradeoffsDecisionCriteriaOptions
DecisionRolesGovernanceAlignment
DecisionCriteriaScoringTradeoffs
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