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| Criterion |  UX Research User Interviews |  Decision Making Trade-off Analysis |  Product Discovery Assumption Mapping |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-120 min | 45-60 min | 45-90 min |
Participantsdifferent | 1 participant per interview | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | Assumption map, Test backlog, Risk ranking | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | QualitativeResearchCustomerDiscovery | TradeoffsDecisionCriteriaOptions | AssumptionsRiskExperimentsValidation | DecisionCriteriaScoringTradeoffs |