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Selected:User InterviewsSurveysDesign ThinkingOutcome-Driven Innovation
Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Surveys method illustration showing its working structure
UX Research
Surveys
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
LowMediumHighHigh
Timedifferent
30–60 min per interview3-14 Tage1 Tag bis mehrere WochenMehrere Wochen
Participantsdifferent
1 participant per interview50+4-102-6 researchers plus sample
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummarySurvey Results, Charts, Segment InsightsProblem Statement, Prototype, Test LearningsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tags1 shared
QualitativeResearchCustomerDiscovery
QuantitativeResearchValidation
InnovationPrototypeResearch
OutcomesInnovationResearchQuantitative
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