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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–60 min per interview45-90 min1-3 h1-2 h
Participantsdifferent
1 participant per interview4-125-304-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryPerspective Notes, Decision Inputs, Action ItemsConsensus Clusters, Theme Titles, Priority AreasAlignment Map, Open Issues, Decision Questions
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationOptionsDecision
FacilitationConsensusWorkshopAlignment
AlignmentStakeholdersStrategyFacilitation
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