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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30–60 min per interview1-4 h30-60 min2-6 h
Participantsdifferent
1 participant per interview3-82-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanFishbone Diagram, Cause Categories, Investigation BacklogFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
QualitativeResearchCustomerDiscovery
Root causeProblem solvingQualityIncident
Root causeQualityOperations
RiskQualityOperationsRoot cause
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