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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview60-120 min1-3 Tage45–90 min
Participantsdifferent
1 participant per interview4-10Internes Team3-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsPersona Profiles, Needs Summary, Scenario NotesTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationAlignmentDiscovery
ResearchCustomerSynthesis
SynthesisQualitativeRoot cause
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