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| Criterion |  UX Research User Interviews |  Facilitation Problem Framing Workshop |  Innovation Brainwriting |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min per interview | 60-120 min | 15-30 min | 20-45 min |
Participantsdifferent | 1 participant per interview | 4-10 | 3-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions | Idea sheets, Expanded concepts, Prioritized list | Idea List, Cluster, Shortlist |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationAlignmentDiscovery | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationFacilitationInclusionCreativity |