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| Criterion |  UX Research User Interviews |  UX Research Personas |  Product Strategy Impact Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min per interview | 1-3 Tage | 45-90 min | 45–90 min |
Participantsdifferent | 1 participant per interview | Internes Team | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Impact Map, Outcome Hypotheses, Delivery Options | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | OutcomesStrategyBehaviorPlanning | SynthesisQualitativeRoot cause |