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| Criterion |  UX Research User Interviews |  UX Research Personas |  UX Research First-click Testing |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 1-3 Tage | 1-2 Tage | 45–90 min |
Participantsdifferent | 1 participant per interview | Internes Team | 10-30 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Click Heatmap, Success Rate, Design Recommendations | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | UXNavigationFindabilityValidation | SynthesisQualitativeRoot cause |