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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview1-3 Tage2-8 h45–90 min
Participantsdifferent
1 participant per interviewInternes Team5-123-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryPersona Profiles, Needs Summary, Scenario NotesEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
ResearchCustomerSynthesis
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeRoot cause
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