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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview45-120 min1-2 h15-45 min
Participantsdifferent
1 participant per interview3-84-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsAlignment Map, Open Issues, Decision QuestionsVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
QualitativeResearchCustomerDiscovery
OptionsDecision framingStrategyComparison
AlignmentStakeholdersStrategyFacilitation
ComparisonFacilitationAlignment
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