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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview1-2 h Setup, laufend1-3 h30-60 min
Participantsdifferent
1 participant per interview2-62-82-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryOpportunity Solution Tree, Experiment Backlog, Learning LogContext Map, Integration Patterns, Boundary NotesCounter Metric List, Guardrail Definitions
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryOutcomesExperimentsOpportunity
Domain-Driven DesignBoundariesStrategy
MetricsMeasurementStrategyExperiments
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