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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper Kanban board with To Discuss, Discussing and Discussed columns, topic cards, votes and timer.
Facilitation
Lean Coffee
Paper illustration for Peer Instruction.
Knowledge Modeling
Peer Instruction
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a group without a fixed agenda needs to get into useful conversations quickly, Lean Coffee structures the start around interests rather than a presentation. The group itself negotiates which topics get time first and which wait.Peer Instruction uses group thinking to clarify difficult terms or concepts faster. The method combines individual reflection with social correction and shared precision.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview30-60 min je Interview30-90 min10-20 min je Frage
Participantsdifferent
1 participant per interview5-12 Interviews3-206-50
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesPrioritized Topics, Discussion Notes, Action ItemsConcept Questions, Vote Results, Learning Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
FacilitationAutonomyDialogue
LearningDialogueFacilitation
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