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| Criterion |  UX Research User Interviews |  Product Discovery Outcome-Driven Innovation |  UX Design Lean UX Canvas |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 30–60 min per interview | Mehrere Wochen | 2-3 h | 30-60 min |
Participantsdifferent | 1 participant per interview | 2-6 researchers plus sample | 3-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Completed Lean UX Canvas, Hypothesis list, First experiment | Completed Experiment Canvas, Success Metric |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OutcomesInnovationResearchQuantitative | CanvasHypothesisOutcomesDiscovery | ExperimentsValidationDiscoveryHypothesis |