View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  Product Discovery Outcome-Driven Innovation |  Product Discovery Kano Model |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | Mehrere Wochen | 1-2 Tage | 60-90 min |
Participantsdifferent | 1 participant per interview | 2-6 researchers plus sample | 10-50 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Kano Matrix, Feature Classes, Priority Themes | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OutcomesInnovationResearchQuantitative | SatisfactionPrioritizationCustomer | ExperimentsPrioritizationDiscoveryHypothesis |