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Selected:User InterviewsOutcome-Driven InnovationKano ModelDesign Thinking
Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
LowHighMediumHigh
Timedifferent
30–60 min per interviewMehrere Wochen1-2 Tage1 Tag bis mehrere Wochen
Participantsdifferent
1 participant per interview2-6 researchers plus sample10-504-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesKano Matrix, Feature Classes, Priority ThemesProblem Statement, Prototype, Test Learnings
Tagsno overlap
QualitativeResearchCustomerDiscovery
OutcomesInnovationResearchQuantitative
SatisfactionPrioritizationCustomer
InnovationPrototypeResearch
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