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| Criterion |  UX Research User Interviews |  Product Discovery Outcome-Driven Innovation |  Product Discovery Concierge MVP |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | High | Medium | High |
Timedifferent | 30–60 min per interview | Mehrere Wochen | 1-4 Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 1 participant per interview | 2-6 researchers plus sample | 3-10 Kunden | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Concierge Learnings, Service Blueprint, MVP Risks | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OutcomesInnovationResearchQuantitative | MVPValidationServiceDiscovery | InnovationPrototypeResearch |