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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowHighLowLow
Timedifferent
30–60 min per interviewHalf day45–90 min30–60 min
Participantsdifferent
1 participant per interview3-123-104-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryLeverage Map, Action StrategyTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
QualitativeResearchCustomerDiscovery
Systems thinkingChangeStrategy
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
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