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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min per interviewWochen bis Monate je Lernzyklus45–90 min5-15 min
Participantsdifferent
1 participant per interview2-83-101-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryHypothesis list, MVPs, Learning reports, Pivot or persevere decisionTheme clusters, Insight statements, Opportunity areasVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanStartupValidationMVP
SynthesisQualitativeRoot cause
StartupValidationCompetition
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