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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
LowHighLowMedium
Timedifferent
30–60 min per interview2-8 h30-60 min1-4 h
Participantsdifferent
1 participant per interview2-82-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryProblem Analysis, Decision Analysis, Risk PlanFishbone Diagram, Cause Categories, Investigation BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
Problem solvingRoot causeDecisionOperations
Root causeQualityOperations
Root causeProblem solvingQualityIncident
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