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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Affinity Diagramming
UX Research
Affinity Diagramming
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min per interview0.5-5 Tage45–90 min15-30 min
Participantsdifferent
1 participant per interview4-103-102-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateTheme clusters, Insight statements, Opportunity areasRoot cause notes, Countermeasures
Tagsno overlap
QualitativeResearchCustomerDiscovery
LeanContinuous improvementOperations
SynthesisQualitativeRoot cause
Root causeIncidentLeanProblem solving
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