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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Eat the Frog
Operations
Eat the Frog
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.The method protects energy and attention for the task that creates the largest progress and is often postponed.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min per interview1-2 h Setup, laufend45–90 min15-90 min daily
Participantsdifferent
1 participant per interview13-101
Formatdifferent
Workshop + asyncAsyncWorkshopAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryAction Lists, Project List, Review RoutineTheme clusters, Insight statements, Opportunity areasPriority Task, Completion Note, Daily Focus
Tagsno overlap
QualitativeResearchCustomerDiscovery
ProductivityPlanningTasksExecution
SynthesisQualitativeRoot cause
PrioritizationProductivityFocusExecution
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