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| Criterion |  UX Research User Interviews |  Operations Gemba Walk |  UX Research Affinity Diagramming |  Operations A3 Problem Solving |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 30-120 min | 45–90 min | 45-90 min |
Participantsdifferent | 1 participant per interview | 2-6 | 3-10 | 2-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Observation Notes, Improvement Ideas | Theme clusters, Insight statements, Opportunity areas | A3 Report, Action Plan, Root Cause Analysis |
Tagsno overlap | QualitativeResearchCustomerDiscovery | LeanObservationProcessOperations | SynthesisQualitativeRoot cause | LeanProblem solvingCoachingOperations |