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| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 1 participant per interview | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning |