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| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 45-90 min | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 2-8 | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio | DiscoveryInterviewsOpportunityCustomer |