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| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 45-90 min | 45-90 min |
Participantsdifferent | 1 participant per interview | 2-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning |