View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  Business Strategy GAP Analysis |  UX Research Affinity Diagramming |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 45–90 min | 45-90 min |
Participantsdifferent | 1 participant per interview | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Gap Matrix, Action Plan, Risk Notes | Theme clusters, Insight statements, Opportunity areas | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyAnalysisPlanning | SynthesisQualitativeRoot cause | OutcomesStrategyBehaviorPlanning |