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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowHighLowMedium
Timedifferent
30–60 min per interview2-6 h45–90 min1-3 Tage
Participantsdifferent
1 participant per interview3-103-10Internes Team
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryFMEA Table, Risk Priority, Mitigation ActionsTheme clusters, Insight statements, Opportunity areasPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
RiskQualityOperationsRoot cause
SynthesisQualitativeRoot cause
ResearchCustomerSynthesis
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