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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Fault Tree Analysis.
Operations
Fault Tree Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowHighLowLow
Timedifferent
30–60 min per interview2-6 h1-2 h45–90 min
Participantsdifferent
1 participant per interview3-82-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryFault Tree, Critical Paths, Cause Hypotheses, Control ActionsDIBB document, Belief list, Bet list, Learning reportTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
RiskRoot causeSafety
StrategyDecisionAssumptionsHypothesis
SynthesisQualitativeRoot cause
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