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| Criterion |  UX Research User Interviews |  Facilitation Expectation Mapping |  UX Research Affinity Diagramming |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 45–90 min | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 3-12 | 3-10 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Expectation Map, Alignment Notes, Agreements | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AlignmentStakeholdersTeam | SynthesisQualitativeRoot cause | DiscoveryInterviewsOpportunityCustomer |