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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview2-6 h45–90 min30-60 min je Interview
Participantsdifferent
1 participant per interview2-83-105-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryEvent Model, UI Flow, Commands, Read ModelsTheme clusters, Insight statements, Opportunity areasInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
EventsBlueprintDomain-Driven DesignBehavior
SynthesisQualitativeRoot cause
DiscoveryInterviewsOpportunityCustomer
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