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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview30–60 min1-4 h45–90 min
Participantsdifferent
1 participant per interview4-83-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
Root causeProblem solvingQualityIncident
SynthesisQualitativeRoot cause
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