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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview30–60 min1-2 h Setup, laufend45–90 min
Participantsdifferent
1 participant per interview4-813-10
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research GapsAction Lists, Project List, Review RoutineTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
ProductivityPlanningTasksExecution
SynthesisQualitativeRoot cause
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