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| Criterion |  UX Research User Interviews |  UX Research Empathy Mapping |  Facilitation Decision Jam |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min per interview | 30–60 min | 60-90 min | 45–90 min |
Participantsdifferent | 1 participant per interview | 4-8 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Empathy Map, Assumptions List, Research Gaps | Problem Cluster, Prioritized Challenge, Experiment | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SynthesisQualitativeWorkshop | FacilitationDecisionProblem solvingWorkshop | SynthesisQualitativeRoot cause |