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| Criterion |  UX Research User Interviews |  UX Research Empathy Mapping |  Decision Making DACI |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min per interview | 30–60 min | 30-60 min | 45–90 min |
Participantsdifferent | 1 participant per interview | 4-8 | 2-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Empathy Map, Assumptions List, Research Gaps | DACI Matrix, Decision Owner, Decision Log | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SynthesisQualitativeWorkshop | DecisionRolesGovernanceAlignment | SynthesisQualitativeRoot cause |