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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowLowHighMedium
Timedifferent
30–60 min per interview30–60 min1-6 Wochen1-3 Tage
Participantsdifferent
1 participant per interview4-84-10Internes Team
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research Gaps8D Report, Containment Plan, Root Cause Evidence, Corrective Action PlanPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
QualityProblem solvingRoot cause
ResearchCustomerSynthesis
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