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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview1-2 h2-4 h45–90 min
Participantsdifferent
1 participant per interview2-82-63-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryDIBB document, Belief list, Bet list, Learning reportBarrier Inventory, Failure Analysis per Barrier, Action BacklogTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
StrategyDecisionAssumptionsHypothesis
Root causeSafetyIncident
SynthesisQualitativeRoot cause
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