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| Criterion |  UX Research User Interviews |  Product Strategy DIBB |  UX Research Affinity Diagramming |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 30–60 min per interview | 1-2 h | 45–90 min | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | 2-8 | 3-10 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | DIBB document, Belief list, Bet list, Learning report | Theme clusters, Insight statements, Opportunity areas | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyDecisionAssumptionsHypothesis | SynthesisQualitativeRoot cause | ForecastingExpertsDecisionStrategy |