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| Criterion |  UX Research User Interviews |  UX Design Design Studio |  Innovation Starbursting |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 1-3 h | 30-60 min | 30-60 min |
Participantsdifferent | 1 participant per interview | 3-8 | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Sketches, Concept Directions, Design Decisions | Star-Shaped Question Map, Question List, Assumption List | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SketchingCollaborationIdeation | BrainstormingIdeationWorkshopDiscovery | BrainstormingIdeationCreativityWorkshopDivergence |